Elite Lake Vacation Rentals Privacy Policy

Last Updated: May 2026

This Privacy Policy describes how Elite Lake Vacation Rentals LLC collects, uses, and protects your personal information.

Elite Lake Vacation Rentals LLC (“Elite Lake Vacation Rentals,” “we,” “us,” or “our”) is committed to protecting personal information and complying with applicable data protection laws. This Privacy Policy describes, in detail, our practices regarding the collection, use, disclosure, retention, and protection of personal information in connection with our website, booking services, communications, and related business operations.

1. DEFINITIONS

For purposes of this Privacy Policy:

“Personal Information” means any information that identifies, relates to, describes, or could reasonably be linked to an individual or household.
“Processing” means any operation performed on Personal Information, including collection, use, storage, disclosure, or deletion.
“Service Providers” means third parties that process Personal Information on our behalf.
“Third Parties” means entities that are not Service Providers and may process Personal Information for their own purposes.
“Identity Resolution Data” means data derived from combining identifiers, behavioral data, and third-party sources to associate individuals or devices with profiles.

2. SCOPE AND APPLICABILITY

This Privacy Policy applies to:

Visitors to our website
Guests and prospective guests
Property owners and business partners
Individuals interacting with our marketing, advertising, or communications

This Policy applies regardless of device or method of access.

3. CATEGORIES OF PERSONAL INFORMATION COLLECTED

We may collect the following categories of Personal Information:

A. Identifiers

Name, email address, phone number
Mailing and billing address
IP address and device identifiers

B. Financial & Transactional Data

Reservation details
Payment transaction data (processed via third-party payment processors)
Billing records

C. Internet & Network Activity

Browsing behavior
Pages visited, clicks, scroll depth
Session duration
Referral sources

D. Geolocation Data

Approximate location derived from IP or device data

E. Commercial Information

Booking history
Service preferences
Customer interactions

F. Communications Data

Emails, SMS messages, call recordings
Customer support interactions

G. Inferences & Profiles

Preferences, interests, and behavioral characteristics inferred from activity

H. Third-Party Data

Data obtained from partners, analytics providers, advertising networks, and identity resolution vendors

4. METHODS OF COLLECTION

We collect Personal Information through:

Direct user submission
Automated technologies (cookies, pixels, scripts)
APIs and integrations with third-party systems
Identity resolution and data enrichment services
Offline interactions and communications

5. IDENTITY RESOLUTION, DATA ENRICHMENT, AND PROFILING

We utilize identity resolution and data enrichment technologies, which may include:

IP address matching
Device fingerprinting techniques
Cross-device tracking
Data obtained from third-party data brokers and partners
Publicly available information

These technologies may:

Associate anonymous website activity with identifiable individuals or households
Generate probabilistic or deterministic matches
Create or enhance profiles based on aggregated data

Important Disclosures:

Such processes may involve inferred, modeled, or probabilistic data, which may not always be accurate.
We make no representations or warranties regarding the accuracy, completeness, or reliability of such data.
We do not use such data for decisions producing legal or similarly significant effects without human involvement.

6. PURPOSES OF PROCESSING

We process Personal Information for the following purposes:

A. Contractual Necessity

Processing reservations and payments
Providing customer support
Managing bookings and guest services

B. Legitimate Business Interests

Website analytics and performance optimization
Fraud detection and prevention
Internal business operations and administration
Security monitoring and risk mitigation

C. Marketing, Advertising, and Retargeting

Behavioral advertising
Cross-platform tracking and attribution
Audience segmentation and personalization

D. Legal and Compliance

Compliance with applicable laws and regulations
Enforcement of contractual rights
Protection of our legal interests

7. LEGAL BASES FOR PROCESSING (WHERE APPLICABLE)

Where required by applicable law, we rely on:

Performance of a contract
Legitimate interests
Consent (where required)
Compliance with legal obligations

8. DISCLOSURE OF PERSONAL INFORMATION

We may disclose Personal Information to:

A. Service Providers

Including but not limited to:

Property management systems (e.g., Streamline VRS)
Payment processors
Cloud infrastructure providers
Marketing automation and CRM platforms
Analytics providers

These entities process data on our behalf under contractual obligations.

B. Advertising and Data Partners

We may share identifiers and behavioral data with third parties for:

Cross-context behavioral advertising
Retargeting
Campaign attribution

Important: This may constitute “sharing” under certain laws (e.g., CPRA).

C. Property Owners and Operational Partners

To facilitate reservations, property access, and guest services.

D. Legal Authorities and Compliance

We may disclose information:

To comply with legal obligations
In response to subpoenas or lawful requests
To protect rights, safety, and property

E. Corporate Transactions

In connection with mergers, acquisitions, financing, or asset sales.

9. COOKIES AND TRACKING TECHNOLOGIES

We use:

First-party and third-party cookies
Pixels and web beacons
Tracking scripts and tags
Local storage technologies

These technologies enable:

Session management
Analytics and performance monitoring
Advertising and retargeting
Identity resolution

Cookie Categories

Essential
Functional
Analytics
Advertising

User Controls

Users may:

Modify browser settings
Use industry opt-out tools
Disable cookies (with potential impact on functionality)

10. SMS AND EMAIL COMMUNICATIONS COMPLIANCE

SMS (TCPA)

By providing a phone number, users consent to receive messages, including:

Transactional messages
Marketing messages (where permitted)

Users may:

Opt out by replying STOP
Request assistance by replying HELP

Email (CAN-SPAM)

We provide:

Clear identification of sender
Opt-out mechanisms
Prompt processing of unsubscribe requests

11. DATA RETENTION

We retain Personal Information:

For the duration of the customer relationship
As required by applicable law
As necessary for dispute resolution, enforcement, and risk management

We may retain anonymized or aggregated data indefinitely.

12. DATA SECURITY

We implement reasonable administrative, technical, and physical safeguards. However:

Important: We do not guarantee absolute security. Users acknowledge that transmission of data over the internet carries inherent risks.

13. USER RIGHTS AND REQUESTS

Subject to applicable law, individuals may have rights to:

Access Personal Information
Request correction
Request deletion
Opt out of targeted advertising
Restrict or object to processing

Requests may be submitted to: legal@elitelakerentals.com

We reserve the right to verify identity before fulfilling requests.

14. CALIFORNIA PRIVACY RIGHTS (CPRA)

California residents may:

Request disclosure of categories and sources of Personal Information
Request deletion and correction
Opt out of “sharing” for advertising
Limit use of sensitive information

We do not sell Personal Information for monetary consideration.

15. DISCLAIMER OF THIRD-PARTY PRACTICES

We are not responsible for:

Third-party privacy practices
External platforms, booking systems, or payment providers
Data processing performed outside our control

16. CHILDREN’S PRIVACY

We do not knowingly collect Personal Information from children under 13. If we learn that we have collected Personal Information from a child under 13 without verified parental consent, we will delete that information promptly. Parents or guardians who believe their child under 13 may have provided Personal Information should contact us at legal@elitelakerentals.com.

17. CHANGES TO THIS POLICY

We reserve the right to modify this Privacy Policy at any time. Continued use constitutes acceptance of changes.

18. LIMITATION OF LIABILITY

To the fullest extent permitted by law:

We disclaim liability for unauthorized access, data breaches, or third-party misuse of data.
We are not responsible for indirect, incidental, or consequential damages arising from data processing activities.

19. CONTACT INFORMATION

Elite Lake Vacation Rentals LLC

legal@elitelakerentals.com

For privacy questions or to exercise your data protection rights, contact legal@elitelakerentals.com.